Cris Tales | Case Study

More Than Localization/Translation

Active Gaming Media is more than a translation company, we are a one-stop-shop for many of our clients. We provide a variety of services such as localization, promotion, voice over, community management and so much more.

Deep Dive – Cris Tales

Today, let’s dive into our promotion sector and let’s look at how we were able to pull off the Japanese promotion for the popular indie JRPG game, Cris Tales.

The Process

It all starts on the drawing board where our promotion team sits down, analyzes and discusses Cris Tales. We understood from the get go that since Cris Tales was heavily inspired by Japanese games, it was important to echo that through strong influencer and media outreach. Once we understood the players this game was made for and conducted our own internal market research for the game, we had a clear path ahead.

Press Release – 3 Press Release

AGM sent out multiple press releases to 60+ game media outlets in Japan and it was picked up by some of the top media outlets such as Famitsu, 4Gamer, and many more. These press releases were strategically timed to concentrate on subjects that would be really important to the Japanese gamers. 

Press Release #1: Introducing Cris Tales to the Japanese Audience (Pre-Launch)
Press Release #2: Announcing official Japanese Release Date (Pre-Launch)

Press Release #3: Introducing Launch Trailer (Launch Day)

Media Interview – 7 Interviews

Once the word was out and people were engaging on social media about Cris Tales on Twitter, we knew we needed to hit the media pedal harder and were able to organize interviews with multiple game media outlets in Japan – AUTOMATON, GAME Watch, 4Gamer, Game.Spark and more. This deep dive into the game helped increase the Twitter conversation about Cris Tales and just like that even before it’s release, it created huge excitement among the gaming community.

Media – Banner Advertisements

Banner ads are really effective in the Japanese market and we set out to get Cris Tales the banner advertisements that would help it reach the correct target audience. We were able to secure multiple banner advertisements that generated an overall 1 million impressions.

Courtesy: AUTOMATON-Media

Game Key Distribution (Media + Influencer) – 100+ Influencer Posts, 15+ Media Posts, Multiple Banner Advertisements and Giveaways

Getting the right influencer for the game is key. We set out to create a concrete list of influencers who we believe would be the perfect fit for Cris Tales and it’s genre. This was followed by key distribution with some top influencers and media getting exclusive first looks at the game and many more video uploads by influencers before and after the release of the game.

The AGM Difference 

Doing a promotion is easy, doing a research based promotion like the one we conducted for Cris Tales is what sets AGM apart from the other promotion companies out there. We don’t have a boxed mentality when it comes to promotion, we are ready to experiment, take risks and provide the client the best possible marketing experience.

Courtesy: Famitsu Offical Twitter Accourt
Courtesy: 4Gamer
Courtesy: lagoon9673 YouTube Channel

For more information about Translation/Localization and Promotion.
Our localization page

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